Whois Privacy Protection, at times also called Privacy or Whois Privacy Protection, is a service that hides the actual contact info of domain registrants on WHOIS check sites. Without this service, the name, address and email account of any domain name owner will be freely accessible. Providing false information upon registration or altering the authentic details at a later time will simply not work, as doing such a thing may result in the domain registrant losing their domain name ownership rights. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS info must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrar companies as a response to the rising concerns for potential identity fraud. If the service is activated, the domain registrar’s contact details will show up instead of the registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that don’t.