In the web hosting field, cloud architecture identifies employing different web servers for each and every service which is a part of the internet hosting service. In other words, your files, databases and emails will not run on the exact same machine, but on separate ones. Such a configuration contributes to higher uptime and superior overall performance because only a single type of system processes will work on the server, so the resources will be utilized as efficiently as possible. Various companies nowadays advertise their cloud services, but what they provide is not genuine cloud architecture for the simple reason that the Internet hosting control panels they use are not designed to work on anything different from a single server. When everything is run on one machine, a problem with a single service may take the server offline. In this light, if you are looking for cloud hosting, you should verify whether the service you will get is really a cloud one or if this is a marketing trick.